Why Company Culture Matters

Ever wonder why some people (managers) are easier to get along and better to work with? Why some people have positive energy and encourage you to step out of your comfort zone and make you look forward to going back to the office the next day?

In a similar context, companies are made up of people which is a direct reflection of their culture, their personality, values, beliefs, assumptions, interests, experience, upbringing and habits. In most cases those people are the founders, executives and managers who have the most influence on the companies strategic direction. 


Cultural fit is not only an important consideration for you but employers are also judging interviewees on their ‘cultural fit’. You can have all the right qualifications for the role but if you don’t gel well with the organization and their team, this will not be a successful relationship. So here are some useful tips to help you find the right culture and turn the tables. It’s all about learning how to find the job you love. 

Identify your requirements

The first step in building a successful professional relationships is to first list down what matters most to you on your next role. This is probably also the most difficult part of the process, self-assessment. For example, is it work-life balance, professional development, comp&ben, five-star health insurance, company values, time off, …

Begin search

Search for companies that are known for the qualities that match, if not all, but most of your key criterias. Create your top 10 target list and dig deeper by connecting with people who work in those companies. Make this a research project for yourself. Perhaps you might find someone you know who works there and can give you an honest unbiased advice. 

Double benefit

Your employee research and relationship building (above) could also pay dividends in a form of an ’employee referral’. Did you know you are 10 times more likely to be considered for a role if an employee refers you? This is why employee research is an important step of this process to gain valuable insights into the company culture and their hiring process. 

Company website

Once you atleast have your top 10 companies list, start by visiting the company websites. Many organizations have started investing in ‘employer branding‘ to provide candidates with a better understand of what it is really like to work there. Search for company videos, employee testimonials, company’s mission and social media accounts. All of these things will help you better understand if this company is a cultural fit for you. 

Google news alert

Weather you are researching your target company or preparing for an interview, Google New Alert is a great way to stay on top of your research. You can easily create your company alert simple by adding the full company name. This is also a very powerful tool when preparing for your interview. The more you know about the company the more chances you have in standing out. 

Interview preparation

The interview process is a two way street. Just as the company is evaluating you, your skills and culture fit for the role, it’s is also your right to ask questions during the interview process to get a better understanding of the role and reporting structure. Here are a few cultural questions you can add to your ‘interviewer questionnaire’. 

  1. If you could describe your corporate culture in three words, what would you say and why?

  2. What’s one thing that’s integral to this company’s success that an outsider wouldn’t know about?

  3. How do I get access to the information I need to be successful in this job?

  4. What kinds of people are successful here? What kinds of people have either fizzled out, failed, or left?

  5. How does the company recognize employee accomplishments?


Job interviews can be nerve wrecking. You don’t know who you are going to meet and what questions are going to be asked. Plus you only get ONE chance.


Just by observing your surrounding during the entire interview process will give you valuable information about the company’s culture and what you could expect after joining. Ask yourself questions like how the receptionist is treated by colleagues, furnishings, pictures, workspace personalizations, … 

Final thoughts

After returning from the interview or after getting in your car, begin your interview assessment process. Ask yourself questions about the entire experience. Where there any reschedules? Where the interviewers prepared? Was the hiring manager prepared? Did the hiring manager answer your questions correctly? Are your expectations aligned or was there resistance?

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