PROMOTE BRAND, CULTURE, WORKPLACE, PEOPLE & CAREER OPPORTUNITIES TO ATTRACT EXCEPTIONAL UAE NATIONAL TALENT ACROSS ALL SEVEN EMIRATES

Ever wonder 'what's it like to work in that office?'

Organizations use our platform to attract and hire UAE National Talent, across all seven Emirates, by providing an authentic look at company culture, workplace, and values through the stories of their employees.

We give your prospective candidates a "peek behind the scenes". We believe every individual brings certain qualities and skills to a team and that people can and should love their job and be successful at it and we want to help make that happen.

The Challenge

Hiring great UAE National Talent is about convincing skilled and ambitious people to come and work for you. However, other companies are also trying to hire the same people within the limited talent pool. Traditional methods are not the most effective ways to engage with 'exceptional talent' because nobody really understands what your company is about and do not show the true culture and values of your organization. So how do you stand out?

The Solution

This is where we come in! As a specialist platform for UAE National Talent, we help companies recruit top talent differently. Our platform helps companies uncover and share what makes their employer brand, culture, workspace and people unique, so they can excite and engage candidates who are really interested in working with them.

Discovery

We gather insights directly from your employees to learn what they value the most about working for your company.

Company Profile

We use those insights to build your company profile that gives both active and passive candidates an authentic, behind-the-scenes look into your work environment, your people, and your culture.

Go Viral

Once we’ve captured your company story, we help you share it everywhere and track performance through our platform. 

Hire

With your unique story consistently being showcased in front of top talent, you will attract, hire, and retain the right people for your team. 

MOBILE MICRO-LEARNING FOR FRONT-LINE TEAMS

Increase product knowledge, improve brand values, improve employee engagement and increase productivity.

Great solution for induction and on-site training of UAE National frontline teams!

We work with some of the most influential companies to connect uae national talent to careers, not just jobs.

(97%+ APPLICATIONS FROM UAE NATIONAL TALENT)​

Companies on JobsForNationals

TOP INSTITUTIONS

Uniting top UAE National Talent from top institutions on ONE Platform

ZAYED UNIVERSITY . HIGHER COLLEGES OF TECHNOLOGY . UNITED ARAB EMIRATES UNIVERSITY . KHALIFA UNIVERSITY . AMERICAN UNIVERSITY OF DUBAI . NYU ABU DHABI . AJMAN UNIVERSITY . UNIVERSITY OF FUJAIRAH . AL QASIMIA UNIVERSITY . AMERICAN UNIVERSITY OF RAS AL KHAIMA . AL AIN UNIVERSITY OF SCIENCE & TECHNOLOGY......

Recruitment Marketing

Recruitment Marketing has become an inevitable part of recruiting and hiring processes in today’s world of competition and high demand for talent. Having a well-structured recruitment marketing strategy transforms the overall hiring process, and makes it much more productive and efficient.

Strengthen Your Employer Brand

Optimize Your Career Page

Social Media Accelerators

SMS Marketing

Email Marketing

Event Participation

Applications ATS Redirect

Why invest in employer branding?

... of Candidates research about the Firms Reputation and Employer Brand before applying
75%
... of Employers say that Employer Brand plays a significant role in their ability to hire talent
83%
... of Candidates would NOT accept a job in a firm with a bad reputation, even if they wouldn't have a job
69%

UAE Social media demographics

Using our social media accelerators companies are able to measure their ROI by promoting their culture, workplace and career opportunities to UAE National Talent based on location, age, gender, income, education, keywords, language, device, followers, …

Most popular social media platform in UAE

Facebook
82%
YouTube
82%
Instagram
61%
Twitter
48%

Facebook users in UAE (2019) = 8.80m

Adults aged 13+
100%
Male audience
74%
Female audience
26%

Instagram users in UAE (2019) = 3.70m

Adults aged 13+
44%
Male audience
62%
Female audience
38%

Twitter users in UAE (2019) = 2.30m

Adults aged 13+
27%
Male audience
68%
Female audience
32%

BRANDING FAQ's

“Branding” is a common term used in the marketing world, but it doesn’t just apply to selling products or services to consumers. In the world of work, your brand is how you attract and retain top talent, humanize your organization, and set your company apart from the rest. Simply put, your employer brand reflects the qualities that make your company a special place to work—and it comes to life in how you and your employees tell your story to create a lasting, positive impression. Your employer brand is more than just your values, mission, and goals. It’s the way people at your company find motivation, work together, communicate, celebrate successes, resolve problems, and even create office traditions.

In today’s recruiting landscape, candidates aren’t just asking if they’re a good fit for a company—they’re considering, “Is the company a good fit for me?” They want to know everything they can about the culture, their colleagues, the office environment, various paths to success, and what their lives will be like if they show up there every day. Often, the decision to choose one company over another (or even apply to one company over another) comes down to how much they understand and relate to an employer brand. Companies that invest in employer branding not only have higher offer acceptance rates, they also enjoy more traffic to their website and career pages, more positive ratings on review sites, and increased employee fulfillment and retention.

The first (and most crucial) step in assessing and strengthening your employer brand is to tap into your internal resources. Ask questions, seek candid opinions, and listen to stories—these will serve as the foundation of your employer brand. Once you’ve defined exactly what makes you stand out from other employers in your industry, it’s time to share that message everywhere. From a video on your career page to recruiting events, your social media accounts to your profile on The Muse, if you clearly and authentically communicate who you are, you’ll be more likely to draw in applicants who know they identify with your culture. And don’t limit your employer brand to what people “expect” from your organization! 

A great way to raise brand awareness, boost your reputation, and attract talent is leveraging your employees to tell your story. While candidates can certainly learn a lot about your organization from your career page, there is no substitute for an employee’s storytelling about their own experiences.

Original content is one of the most effective and engaging ways to tell your culture story. Hearing employees share what gets them out of bed in the morning, the projects they’re passionate about, and favorite company traditions could be the hook that turns passive candidates into future employees.

Employees who love their jobs and want to share it with the world are ideally suited to attract new talent and help your company grow. (Junior and mid-level employees can be especially helpful in providing insight on what’s important to their peers when seeking a new job opportunity.) To facilitate internal referrals, you should regularly provide links to the latest job openings to employees (which makes it easy to copy, paste, and share via social media) so they can tap into their networks and connect with high-quality candidates. Most people wouldn’t recommend someone that they know personally if they aren’t a good culture fit.

Today’s professionals treat the job search the same way they treat a major purchase, and they react to a negative candidate experience as they would to a poor consumer experience. 70%+ candidates report that candidate experience is an indicator of how a potential employer values its people. That means they’re evaluating you as a possible employer at every step—including the period before they start actively looking for a job, when they interact with your organization as customer, client, or casual observer. Once people go into the early consideration stage, the impressions they get from your job description and careers site are key, as is the information they discover online. The foundation of a great candidate experience is effective messaging, and to be effective, it needs to be honest and transparent. Job seekers can smell inauthenticity a mile away. Transparency is one of the top concerns of the National talent.

60+% of candidates report that they’re rarely—or never—notified about the status of their application. Keeping your talent pool updated throughout the recruitment process can help set you apart from the competition. So make a plan for what gets shared when, and determine who’s responsible for sharing it. With the ability to have multiple admins per requisition, responsibilities can be allocated.

Telling a candidate they aren’t progressing to the next stage is a tough part of a recruiter’s job and even harder for the applicant. A rejection will never be good news, but it doesn’t have to discourage an applicant or keep them from applying to other openings. That means giving them the news as soon as you’ve made the decision, no matter where they are in the process. If you can’t offer the job, give them objective feedback so they can walk away with something tangible to improve their chances down the road. At the very least, you have built a relationship and left them with a good feeling about your organization.