Empowering employers to attract, inspire, engage and hire the talent that is right for their organization by building an EXCEPTIONAL talent experience!
Uncover your employer brand story. Bring it to life through shareable content. Reach and inform candidates across all of your brand channels. Gain insights that help you optimize. Repeat.
What We Do
Hiring great talent is about convincing skilled and ambitious people to come and work for you.
PROBLEM: Other companies are also trying to hire the same people within the limited talent pool.
Traditional methods are not the most effective way to engage with ‘exceptional talent’ because nobody really understands what your company is about and do not show the true culture and values of your organization. So how do you stand out?
This is where we come in! We help companies recruit top talent differently. Our platform helps companies uncover and share what makes their employer brand, culture and people unique, so they can excite and engage candidates who are really interested in working with them.
Great Content = Great Engagement
We work with some of the most influential companies to connect candidates to careers, not just jobs.
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WHY INVEST IN EMPLOYER BRANDING? RESEARCH SHOWS...
“Branding” is a common term used in the marketing world, but it doesn’t just apply to selling products or services to consumers. In the world of work, your brand is how you attract and retain top talent, humanize your organization, and set your company apart from the rest. Simply put, your employer brand reflects the qualities that make your company a special place to work—and it comes to life in how you and your employees tell your story to create a lasting, positive impression. Your employer brand is more than just your values, mission, and goals. It’s the way people at your company find motivation, work together, communicate, celebrate successes, resolve problems, and even create office traditions.
In today’s recruiting landscape, candidates aren’t just asking if they’re a good fit for a company—they’re considering, “Is the company a good fit for me?” They want to know everything they can about the culture, their colleagues, the office environment, various paths to success, and what their lives will be like if they show up there every day. Often, the decision to choose one company over another (or even apply to one company over another) comes down to how much they understand and relate to an employer brand. Companies that invest in employer branding not only have higher offer acceptance rates, they also enjoy more traffic to their website and career pages, more positive ratings on review sites, and increased employee fulfillment and retention.
The first (and most crucial) step in assessing and strengthening your employer brand is to tap into your internal resources. Ask questions, seek candid opinions, and listen to stories—these will serve as the foundation of your employer brand. Once you’ve defined exactly what makes you stand out from other employers in your industry, it’s time to share that message everywhere. From a video on your career page to recruiting events, your social media accounts to your profile on The Muse, if you clearly and authentically communicate who you are, you’ll be more likely to draw in applicants who know they identify with your culture. And don’t limit your employer brand to what people “expect” from your organization!
BRING YOUR BRAND TO LIFE
Uncover employee stories and insights that will help you to communicate a relevant and authentic employer brand.
ENGAGE THE RIGHT TALENT
Power compelling recruitment marketing campaigns and amplify your employer brand to find and engage candidates that are a great fit for your company.
Candidates are also consumers, and there are real business implications of a poor candidate experience. Candidates talk about their experiences, good and bad, whether or not they are hired by your company. Help make every experience a positive one.
Today’s professionals treat the job search the same way they treat a major purchase, and they react to a negative candidate experience as they would to a poor consumer experience. 70%+ candidates report that candidate experience is an indicator of how a potential employer values its people. That means they’re evaluating you as a possible employer at every step—including the period before they start actively looking for a job, when they interact with your organization as customer, client, or casual observer. Once people go into the early consideration stage, the impressions they get from your job description and careers site are key, as is the information they discover online. The foundation of a great candidate experience is effective messaging, and to be effective, it needs to be honest and transparent. Job seekers can smell inauthenticity a mile away. Transparency is one of the top concerns of the National talent.
60+% of candidates report that they’re rarely—or never—notified about the status of their application. Keeping your talent pool updated throughout the recruitment process can help set you apart from the competition. So make a plan for what gets shared when, and determine who’s responsible for sharing it. With the ability to have multiple admins per requisition, responsibilities can be allocated.
Telling a candidate they aren’t progressing to the next stage is a tough part of a recruiter’s job and even harder for the applicant. A rejection will never be good news, but it doesn’t have to discourage an applicant or keep them from applying to other openings. That means giving them the news as soon as you’ve made the decision, no matter where they are in the process. If you can’t offer the job, give them objective feedback so they can walk away with something tangible to improve their chances down the road. At the very least, you have built a relationship and left them with a good feeling about your organization.
Your employees are the source of truth about your employer brand–and your most trusted spokespeople.
Our platform allows your employers to opt-in and communicate exactly how they’d like to help.
A great way to raise brand awareness, boost your reputation, and attract talent is leveraging your employees to tell your story. While candidates can certainly learn a lot about your organization from your career page, there is no substitute for an employee’s storytelling about their own experiences.
Original content is one of the most effective and engaging ways to tell your culture story. Hearing employees share what gets them out of bed in the morning, the projects they’re passionate about, and favorite company traditions could be the hook that turns passive candidates into future employees.
Employees who love their jobs and want to share it with the world are ideally suited to attract new talent and help your company grow. (Junior and mid-level employees can be especially helpful in providing insight on what’s important to their peers when seeking a new job opportunity.) To facilitate internal referrals, you should regularly provide links to the latest job openings to employees (which makes it easy to copy, paste, and share via social media) so they can tap into their networks and connect with high-quality candidates. Most people wouldn’t recommend someone that they know personally if they aren’t a good culture fit.
OPTIMIZE YOUR RECRUITMENT MARKETING
Analyze outreach across key employer branding channels and use data to optimize efforts to attract talent.
GO TO MARKET
Traditional forms of talent sourcing are resource intensive and time consuming and there is no guarantee what type of talent will show up.
Our go-to-market strategies to promote the Employer Brand & Career Opportunities include both online and on-site options and include participation in career event and top institutions to generate traffic.
360 DEGREE PROCESS
Get access to the full end-to-end recruitment marketing and Employer brand building platform.
MEMBERSHIPS TO MATCH YOUR TALENT STRATEGY
Annual membership plans, FREE & UNLIMITED Job Listings on ‘RETAIN’ & ‘GROW’ Memberships, designed to help organizations achieve maximum ROI based on their talent strategy.
Whether the organization is looking for a simple job posting solution or a more complex employer branding solution, we can help them achieve their objectives.
per month when billed annually
fall in love with our features
Get access to unlimited job postings throughout the year with our Basic or Premium Membership.
Build long term followers, engage the right level of Talent and increase content sharing through nurture campaigns.
Easy to use interface
With our latest release, it is even easier for Companies to use our platform.
Promote your company culture though engaging & immersive content. Add your entire talent team to your Employer page.
Get real-world reviews by registered 'candidates' & "employees' based on their experience.
Our new English & Arabic interface helps you connect with the right audience where ever they are. (under-development)