Brand Manager (UAE Nationals Only)

Full time DXBEntertainments

Job Description

In this role, you will be responsible for managing the promotional, brand positioning and sponsorship aspects of Bollywood™ Dubai.

Main Duties:

  • Developed the launch marketing & strategic budget plan for Bollywood Parks™ Dubai that included, online and offline media strategy and activation in relation to core target markets, channel strategy, IP management, CRM and strategic partnerships.
  • Manage the successful use of the Public Relations channel to drive brand awareness for Bollywood Parks™ Dubai across the region and in India through defined campaigns, online content seeding, and activations.
  • Analyse regional insights regarding local trends, market dynamics, and future product requirements, to shape and define the strategy for the park across all markets.
  • Delivered regular updates on product positioning, messaging frameworks and key messages for Bollywood™ Dubai, in line with client and customer feedback, market trends, competitive insight and customer insight.
  • Prepared regular executive-level reports on marketing performance, budget utilization, and strategic recommendations for marketing investment in post opening phase.
  • Managed and delivered the creative and brand pitches and RFPs.
  • Drive the distribution of relevant content to the database to help ensure ongoing engagement and awareness of Bollywood Parks™ Dubai.
  • Identification new market opportunities and driving growth for Bollywood Park Dubai ™.
  • The key point of contact for the creation of content and distribution of internal communications.
  • Delivering a positive ROI on all B2C marketing activities for awareness and brand growth.
  • Provide guidance and approvals to the agencies in their deliverables.
  • Proactively interacted with Cluster Sales and the Revenue team on development and deployment of direct channel marketing programs that supported acquisition and growth of the database.
  • Monitor, assess and report the performance of all marketing campaigns by analyzing key performance indicators in order to ensure visibility on their return on investment.
  • Work directly with sales & revenue colleagues to develop direct marketing initiatives that measurably impact revenue and drive incremental revenue.
  • Managed weekly meetings with the operations teams for in-park marketing opportunities as well continuation of B2C campaigns.
  • Work with the digital agency to develop innovative and profitable digital marketing strategies.
  • Ensured effective management of colleagues within the marketing, communications and public relations function, through skill development, cross-functional roles and training.

In order to be qualified for this role you should possess the below:

Essential:

  • Bachelor’s degree in Business Management / Marketing or relevant
  • Promotions background with a successful track record
  • Proactive, conscientious and detailed oriented
  • Min. 6 years of experience in Sales and Marketing department (similar function or responsibilities)
  • The portfolio that contains examples of Sales Promo, POS, Packaging, Events, Print and Digital advertising
  • Thorough understanding of promotions and execution of programs across all marketing channels
  • Ability to multi-task and meet tight deadlines with good time management skills
  • Language; English speaker – Indian National with Hindi speaking is a preference
  • Understanding of GCC cultural peculiarities to ensure that designs created are in accordance and not offensive
  • Microsoft, Google Docs, and CMS Word Press/Excel/PPT

Desirable:

  • Independent thinker
  • Motivated, enthusiastic and has a positive attitude to work
  • Proactive and seeks to make improvements
  • Background in Hotel/resort industries
  • Local market knowledge
  • Good organizational skills with accuracy and attention to details.
  • Have good written and verbal communication and interpersonal skills

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