How to effectively manage EMIRATISATION CAMPAIGNS in 2020

According to SHRM, it takes an average of 42 days to fill a position. Planning ahead of time, when the talent needs to be on board, is what makes a campaign successful.

Here is our recommended process.


We start with Employer Branding, by building a customized 'candidate experience'


Employer starts posting jobs


Based on the job requirements; location, education, experience, interest,... we build out the recruitment marketing campaigns to drive traffic to promote Employer Brand, Culture & Career Opportunities to UAE National Talent across all seven Emirates

The Society of Human Resource Management (SHRM) reports an average time to fill of 42 days.

Sample optimized 'emiratisation' campaign

How do you calculate average time to fill?

Calculate your company’s average time to fill by adding all time to fill measurements for each position you filled in a given period (e.g. a year) and then divide by the number of roles. For example, if you hired for three roles, with 20, 30 and 40 days time to fill respectively, then your average time to fill is 20+30+40/3 = 30 days. This calculation should refer to the same time period.

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